There’s no denying that Instagram is a powerful tool for professional basketball players to show off their game, but the NBA has been experimenting with ways to improve the process.
The league announced on Thursday that Instagram accounts for NBA teams would be added to the official NBA draft app in 2017, but Instagram is still only available for teams that are using the official app, which was launched in September 2016.
While teams won’t be able to use the Instagram app to showcase their players to the public, they’ll still be able post their Instagram photos to the NBA Draft App.
The NBA will also be making the Instagram apps available to the general public on an ad-supported basis.
“Our focus on Instagram has always been about making the NBA the most immersive and engaging experience for our fans, which is why we are making it available on the official Draft App,” said Instagram CEO Mike Krieger.
“With the addition of the NBA to the Official Draft App, we are able to give our fans more ways to interact with the teams, and more opportunities to engage with players.”
The NBA is also adding the Draft App to its official website, allowing fans to watch all of the first round of the 2018 NBA Draft.
The draft will take place on Friday, March 10 at 7:00 p.m.
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